Minimum Advertised Pricing Policy/Agreement
HANN Holsters LLC.
Effective 1 March 2016
Effective March 1, 2016, a Minimum Advertised Price (MAP) on all HANN Holsters (HH) products is in effect. International accounts must reflect pricing as translated into their local currency.
HH has built a brand of strong recognition and a high perceived value since 2012. By not adhering to the established MAP, a reseller can have a dramatic effect of diminishing or detracting from the perceived value of the HH brand and its products. The internet, with its worldwide impact, has the possibility to cause great harm to any companies’ products, if they are advertised at prices that will eliminate any legitimate retail competition. Our MAP is intended for consumers to purchase from other resellers based on loyalty and customer care expectations. Therefore, if HH agrees to allow your company to sell its products, you will need to agree and abide by the following requirements and restrictions.
The MAP shall work under the following guidelines:
1) MAP for HH product(s) shall not be less than 20% below the current MSRP as published on the HH Price Sheet. MAP is established and may be adjusted by HH at its sole discretion.
2) The MAP for all HH products shall be no more than the MSRP provided in the HH Price Sheet.
3) The MAP applies to all advertisements of HH products in any and all media, including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, internet or similar electronic media, television, radio, and public signage.
4) The MAP is not applicable to: 1) Any in-store advertising that is displayed only in the store and not distributed to any customer(s) outside of their store. 2) Any email newsletters sent to your customer database.
5) The inclusion in advertising of free or discounted products (whether made by HH or another manufacturer) with a product covered by the MAP policy would be contrary to the policy if it has the effect of discounting the advertised price of the covered product below the MAP.
6) If pricing is displayed in other than a brick and mortar retail store, any strike-through or other alteration of the MAP is prohibited.
7) MAP applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to an individual consumer within the dealer’s retail location or over the telephone. HH dealers and sales representatives remain free to sell these products at any price they choose.
8) MAP does not establish maximum advertised prices. All dealers and sales representatives may offer HH products at any price in excess of the MAP.
9) HH MAP does not limit the ability of any dealer to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price”, that consumers should “call for a price” or similar phrases as long as the price advertised or listed for the products is not less than MAP.
10) Dealer agrees to hold all trademarks and copyrights of HH as the property of HH and use advertising materials provided by HH in an authorized manner only.
11) Intentional or repeated failure to abide by this policy will result in termination of dealership or sales representatives. HH does not intend to do business with dealers or sales representatives who degrade the image of HH and its products. It is HH sole discretion whether or not to provide prior notice or issue warnings before taking any action under this policy.
12) E-Bay and Other Auction Web Sites Policy:
· “Buy it Now” options must be listed at a price equal to MAP or greater.
· For auctions the reserve and/or opening bids must start at MAP without a “Buy it Now” option.
· Best Offer Auctions Are Not Allowed
13) Negotiated Contracts: Occasionally HH may explicitly approved in writing to sell certain HH products at below MAP. The discount amount and length of time is determined at the time of approved promotion by HH.
14) HH may occasionally run a sale and in such case the MAP will be the same as the sale price on those particular items and on those particular dates. HH will notify resellers in advance with details of the special.
15) HH sales representatives will supply a copy of the HH MAP policy to any new or existing reseller to complete, acknowledge and return to HH. This form shall be signed and returned to HH and in doing so, will bind the reseller to abide by the MAP and reseller requirements.
HH has built a brand of strong recognition and a high perceived value since 2012. By not adhering to the established MAP, a reseller can have a dramatic effect of diminishing or detracting from the perceived value of the HH brand and its products. The internet, with its worldwide impact, has the possibility to cause great harm to any companies’ products, if they are advertised at prices that will eliminate any legitimate retail competition. Our MAP is intended for consumers to purchase from other resellers based on loyalty and customer care expectations. Therefore, if HH agrees to allow your company to sell its products, you will need to agree and abide by the following requirements and restrictions.
The MAP shall work under the following guidelines:
1) MAP for HH product(s) shall not be less than 20% below the current MSRP as published on the HH Price Sheet. MAP is established and may be adjusted by HH at its sole discretion.
2) The MAP for all HH products shall be no more than the MSRP provided in the HH Price Sheet.
3) The MAP applies to all advertisements of HH products in any and all media, including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, internet or similar electronic media, television, radio, and public signage.
4) The MAP is not applicable to: 1) Any in-store advertising that is displayed only in the store and not distributed to any customer(s) outside of their store. 2) Any email newsletters sent to your customer database.
5) The inclusion in advertising of free or discounted products (whether made by HH or another manufacturer) with a product covered by the MAP policy would be contrary to the policy if it has the effect of discounting the advertised price of the covered product below the MAP.
6) If pricing is displayed in other than a brick and mortar retail store, any strike-through or other alteration of the MAP is prohibited.
7) MAP applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to an individual consumer within the dealer’s retail location or over the telephone. HH dealers and sales representatives remain free to sell these products at any price they choose.
8) MAP does not establish maximum advertised prices. All dealers and sales representatives may offer HH products at any price in excess of the MAP.
9) HH MAP does not limit the ability of any dealer to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price”, that consumers should “call for a price” or similar phrases as long as the price advertised or listed for the products is not less than MAP.
10) Dealer agrees to hold all trademarks and copyrights of HH as the property of HH and use advertising materials provided by HH in an authorized manner only.
11) Intentional or repeated failure to abide by this policy will result in termination of dealership or sales representatives. HH does not intend to do business with dealers or sales representatives who degrade the image of HH and its products. It is HH sole discretion whether or not to provide prior notice or issue warnings before taking any action under this policy.
12) E-Bay and Other Auction Web Sites Policy:
· “Buy it Now” options must be listed at a price equal to MAP or greater.
· For auctions the reserve and/or opening bids must start at MAP without a “Buy it Now” option.
· Best Offer Auctions Are Not Allowed
13) Negotiated Contracts: Occasionally HH may explicitly approved in writing to sell certain HH products at below MAP. The discount amount and length of time is determined at the time of approved promotion by HH.
14) HH may occasionally run a sale and in such case the MAP will be the same as the sale price on those particular items and on those particular dates. HH will notify resellers in advance with details of the special.
15) HH sales representatives will supply a copy of the HH MAP policy to any new or existing reseller to complete, acknowledge and return to HH. This form shall be signed and returned to HH and in doing so, will bind the reseller to abide by the MAP and reseller requirements.
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